{"id":7453,"date":"2025-11-24T17:48:55","date_gmt":"2025-11-24T17:48:55","guid":{"rendered":"https:\/\/rcv-dev.wp.targx.io\/?page_id=7453"},"modified":"2026-03-25T17:14:34","modified_gmt":"2026-03-25T17:14:34","slug":"exposicao","status":"publish","type":"page","link":"https:\/\/rcv-dev.wp.targx.io\/en\/exposicao\/","title":{"rendered":"Exhibition"},"content":{"rendered":"
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Permanent Exhibition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Come meet us<\/span><\/div>
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The Museum of the Oldest Appellation in the World presents through its permanent exhibition a small but representative part of Real Companhia Velha\u2019s collection.
Recounted here is the history of this Company and its inseparable connection to the history of Port Wine, elevating it as the symbol of this region. The permanent exhibition is divided into seven interconnecting sections to highlight the importance of this former chartered company.

This permanent exhibition aims to be a vessel to spread knowledge, and also to debate the key themes of our history: the foundation of Real Companhia Velha; Port wine; its importance to the region, namely through all the work developed by the Company, focusing on the demarcation of the Douro region. All this knowledge, rooted on national and local history, is conveyed by means of the many objects on display but also through multimedia and interactive devices that promote visitor immersion into the presented themes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. On Reason<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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2. Personalidade<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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3. The Chartered Company<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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4. The Work \u2013 Transforming the Territory<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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5. The Work \u2013 Education<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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6. Covering the World<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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7. Identity<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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A. Filme Cinemateca<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

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B. Filme Institucional<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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1. On Reason <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The origins of Real Companhia Velha \u2013 Companhia Geral da Agricultura das Vinhas do Alto Douro\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The first exhibition section shows how Portugal\u2019s political and economic environment in the mid-18th century was determinant to help implement this Company in 1756. Originally it was named Companhia Geral da Agricultura das Vinhas do Alto Douro, its purpose was to regulate wine production and trade in this specific territory.<\/p>

The assets shown here consist of a set of items which characterise the agricultural tools and instruments used in the Douro region. These are the key items of many processes that helped shape the landscape by creating the beautiful terraces, making it possible to grow vineyards in the region.<\/span><\/p>\n<\/div>\n<\/div>\n

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2. Personalities <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Personalities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The second section of the exhibition is dedicated to the personalities that marked the path of Real Companhia Velha. Prominent here are the portraits of the Marquis of Pombal and of King D. Jos\u00e9 I. These were personalities who shaped Portuguese history and are behind the foundation of the Company. In this section, visitors may discover the directors and chairmen that lead this company over the centuries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. The Chartered Company <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The Chartered Company\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The third section of the exhibition presents Real Companhia Velha as a privileged charter company, with all its prerogatives and privileges. This period corresponds to the phase between the year of its foundation in 1756 and 1834. In support of this narrative, which characterises the Company as an institution, its activity and objectives, several items and documents that marked that period, are displayed. Namely the Royal Charter, the first share of the Company and also examples of Appellation Inventories it produced.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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4. The Work \u2013 Transforming the Territory <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Transforming the Territory\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The exhibition now highlights the territorial projects carried out by the Company. It emphasises the works carried out on the River Douro (specifically the demolition of Cach\u00e3o da Valeira), to enable its navigation and thus facilitate the transport of produced wines to the city of Porto and from there to the rest of the world.<\/p>

Highlighted in the exhibits on display are a boundary marker, used to demarcate vineyeards in the Upper Douro region and the original detailed map, signed by Sebasti\u00e3o Jos\u00e9 de Carvalho e Melo, declaring the land suitable for producing wine for shipping and for retail. Presented in this section is a film about the life of a crew aboard a rabelo boat, demonstrating all the difficulties of this voyage. The existing interactive platform presents us multiple aspects of the Douro appellation region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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5. The Work \u2013 Education <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Education\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Another aspect of the work carried out by Real Companhia Velha, and usually unknow by the public, is revealed in the fifth exhibition section. Here, we focus on the Company\u2019s essential role in supporting the origins of higher technical education in Porto. Through the Nautical Class and later the Sketching and Drawing Class, predecessors of the Royal Academy of Maritime and Trade Affairs, which gave rise to the Polytechnic Academy and then to the University of Porto.<\/p>

In the accounting context the Company stood out by its use of innovative accounting methods, specifically the double entry bookkeeping, used to calculate credits and debits. The display cases show a representation of a Real Companhia Velha office sharing space with a number of account books that are part of the company\u2019s accounting history.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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6. Covering the World <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The Company\u2019s Trade presence in the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The sixth exhibition section highlights the extended world trade presence of Real Companhia Velha, right from its earliest beginning. Note the map of the World where with a series of drawers, this interactive display unveils the history of the international relations in the four corners of the World that marked the Company\u2019s activity right from the start. This narrative is supported by a large number of stencils presenting the diverse destinations of the wine produced by the Company. On the opposite side, a chronological timeline correlates historical milestones of the company to national and international historical events.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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7. Identity <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The permanent exhibition ends with a section dedicated to the identity and corporate image of Real Companhia Velha. The Company\u2019s graphic identity is highlighted by the interpretation and detailed description of each component of its logo.<\/p>

The objects displayed emphasise the evolution of that commercial identity throughout its history. The last display case presents a number of historic Port bottles produced by the Company that defined its trade identity and its history over the centuries. The Real Companhia Velha instituticional film alongside a selection of photographs from estates in the Douro wine-growing area underline the wine production that marked and shaped this region, revealing the identity of the company nowadays.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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N\u00facleo 1<\/div>
The origins of Real Companhia Velha \u2013 Companhia Geral da Agricultura das Vinhas do Alto Douro<\/div>

O n\u00facleo expositivo apresenta o contexto pol\u00edtico e econ\u00f3mico que levou \u00e0 cria\u00e7\u00e3o, em 1756, da Companhia Geral da Agricultura das Vinhas do Alto Douro, respons\u00e1vel por regulamentar a produ\u00e7\u00e3o e o com\u00e9rcio de vinho na regi\u00e3o, marcando um momento decisivo na sua hist\u00f3ria.
O esp\u00f3lio exposto re\u00fane ferramentas e alfaias agr\u00edcolas que ilustram os processos de trabalho no Douro e a constru\u00e7\u00e3o dos socalcos, s\u00edmbolos da paisagem vin\u00edcola que consolidaram a identidade e o prest\u00edgio da regi\u00e3o.<\/p>\n<\/div>

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N\u00facleo 2<\/div>
Personalities<\/div>

The second section of the exhibition is dedicated to the personalities that marked the path of Real Companhia Velha. Prominent here are the portraits of the Marquis of Pombal and of King D. Jos\u00e9 I.
Personalidades que marcaram a hist\u00f3ria nacional e que est\u00e3o na origem da funda\u00e7\u00e3o desta institui\u00e7\u00e3o.
Neste n\u00facleo, o visitante pode ainda conhecer todos os provedores e presidentes que dirigiram esta Companhia Pombalina ao longo dos s\u00e9culos.<\/p>\n<\/div>

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N\u00facleo 3<\/div>
The Chartered Company<\/div>

No terceiro n\u00facleo expositivo \u00e9 apresentada a Real Companhia Velha enquanto institui\u00e7\u00e3o privilegiada e majest\u00e1tica, com as suas prerrogativas e privil\u00e9gios. Este per\u00edodo corresponde \u00e0 fase que decorreu desde a sua institui\u00e7\u00e3o, em 1756 e o ano de 1834.
Para apoiar esta narrativa, que caracteriza a Companhia enquanto institui\u00e7\u00e3o majest\u00e1tica, a sua atua\u00e7\u00e3o e os seus objetivos, exp\u00f5em-se diversas pe\u00e7as e documentos que marcaram essa \u00e9poca. Como \u00e9 o caso do Alvar\u00e1 R\u00e9gio, a primeira a\u00e7\u00e3o da Companhia, ou ainda os exemplares dos Tombos da Demarca\u00e7\u00e3o por ela produzidos.<\/p>\n<\/div>

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N\u00facleo 4<\/div>
Transforming the Territory<\/div>

Este n\u00facleo evidencia os projetos territoriais da Companhia, com destaque para as obras no rio Douro, como a demoli\u00e7\u00e3o do Cach\u00e3o da Valeira, que permitiram a navegabilidade e facilitaram o transporte do vinho at\u00e9 ao Porto e ao mundo.
Entre o esp\u00f3lio destacam-se o marco de feitoria e o mapa original da regi\u00e3o vin\u00edcola assinado por Sebasti\u00e3o Jos\u00e9 de Carvalho e Melo. O espa\u00e7o inclui ainda um filme sobre os tripulantes do barco rabelo e uma plataforma interativa dedicada ao Douro demarcado.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
N\u00facleo 5<\/div>
Education<\/div>

A quinta \u00e1rea expositiva revela o papel da Companhia na origem do ensino superior t\u00e9cnico no Porto, atrav\u00e9s da cria\u00e7\u00e3o da Aula de N\u00e1utica e da Aula de Debuxo e Desenho, precursoras da Academia Polit\u00e9cnica e, mais tarde, da Universidade do Porto.
Destaca-se ainda a ado\u00e7\u00e3o pioneira do m\u00e9todo contabil\u00edstico de partidas dobradas. Nas vitrinas, a reconstitui\u00e7\u00e3o de um escrit\u00f3rio partilha espa\u00e7o com livros de contas que testemunham esta vertente da hist\u00f3ria da Companhia.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
N\u00facleo 6<\/div>
Abrangendo o Mundo<\/div>

O pen\u00faltimo n\u00facleo expositivo destaca a dimens\u00e3o internacional da Real Companhia Velha, evidenciada num mapa mundi interativo que revela as rela\u00e7\u00f5es comerciais estabelecidas ao longo da sua hist\u00f3ria.
De um lado, stencils mostram os destinos do vinho da Companhia; do outro, um friso cronol\u00f3gico contextualiza os principais marcos da sua trajet\u00f3ria em paralelo com a hist\u00f3ria nacional e internacional.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
N\u00facleo 7<\/div>
Identity<\/div>

A exposi\u00e7\u00e3o encerra com uma \u00e1rea dedicada \u00e0 identidade corporativa da Real Companhia Velha, destacando a interpreta\u00e7\u00e3o do log\u00f3tipo e a evolu\u00e7\u00e3o da sua imagem ao longo do tempo.
Entre os objetos expostos figuram garrafas hist\u00f3ricas, fotografias das quintas do Douro e o v\u00eddeo institucional, que evidenciam a heran\u00e7a vin\u00edcola e a atualidade da empresa.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div>
<\/path><\/svg><\/div>
<\/div>
<\/path><\/svg><\/div><\/div><\/div>
N\u00facleos Expositivos<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\"\"\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
1<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

1. On Reason<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
2<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

2. Personalidade<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
3<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

3. The Chartered Company<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
4<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

4. The Work \u2013 Transforming the Territory<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
5<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

5. The Work \u2013 Education<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
6<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

6. Covering the World<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
7<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

7. Identity<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
A<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

A. Filme Cinemateca<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
B<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

B. Filme Institucional<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\"\"\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
1<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

1. On Reason<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
2<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

2. Personalidade<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
3<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

3. The Chartered Company<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
4<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

4. The Work \u2013 Transforming the Territory<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
5<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

5. The Work \u2013 Education<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
6<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

6. Covering the World<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
7<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

7. Identity<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
A<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

A. Filme Cinemateca<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/path><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
B<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

B. Filme Institucional<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
1. On Reason <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The origins of Real Companhia Velha \u2013 Companhia Geral da Agricultura das Vinhas do Alto Douro\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

The first exhibition section shows how Portugal\u2019s political and economic environment in the mid-18th century was determinant to help implement this Company in 1756. Originally it was named Companhia Geral da Agricultura das Vinhas do Alto Douro, its purpose was to regulate wine production and trade in this specific territory.<\/p>

The assets shown here consist of a set of items which characterise the agricultural tools and instruments used in the Douro region. These are the key items of many processes that helped shape the landscape by creating the beautiful terraces, making it possible to grow vineyards in the region.<\/span><\/p>\n<\/div>\n<\/div>\n

 <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
2. Personalities <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Personalities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The second section of the exhibition is dedicated to the personalities that marked the path of Real Companhia Velha. Prominent here are the portraits of the Marquis of Pombal and of King D. Jos\u00e9 I. These were personalities who shaped Portuguese history and are behind the foundation of the Company. In this section, visitors may discover the directors and chairmen that lead this company over the centuries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
3. The Chartered Company <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Chartered Company\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The third section of the exhibition presents Real Companhia Velha as a privileged charter company, with all its prerogatives and privileges. This period corresponds to the phase between the year of its foundation in 1756 and 1834. In support of this narrative, which characterises the Company as an institution, its activity and objectives, several items and documents that marked that period, are displayed. Namely the Royal Charter, the first share of the Company and also examples of Appellation Inventories it produced.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
4. The Work \u2013 Transforming the Territory <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Transforming the Territory\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The exhibition now highlights the territorial projects carried out by the Company. It emphasises the works carried out on the River Douro (specifically the demolition of Cach\u00e3o da Valeira), to enable its navigation and thus facilitate the transport of produced wines to the city of Porto and from there to the rest of the world.<\/p>

Highlighted in the exhibits on display are a boundary marker, used to demarcate vineyeards in the Upper Douro region and the original detailed map, signed by Sebasti\u00e3o Jos\u00e9 de Carvalho e Melo, declaring the land suitable for producing wine for shipping and for retail. Presented in this section is a film about the life of a crew aboard a rabelo boat, demonstrating all the difficulties of this voyage. The existing interactive platform presents us multiple aspects of the Douro appellation region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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5. The Work \u2013 Education <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Education\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Another aspect of the work carried out by Real Companhia Velha, and usually unknow by the public, is revealed in the fifth exhibition section. Here, we focus on the Company\u2019s essential role in supporting the origins of higher technical education in Porto. Through the Nautical Class and later the Sketching and Drawing Class, predecessors of the Royal Academy of Maritime and Trade Affairs, which gave rise to the Polytechnic Academy and then to the University of Porto.<\/p>

In the accounting context the Company stood out by its use of innovative accounting methods, specifically the double entry bookkeeping, used to calculate credits and debits. The display cases show a representation of a Real Companhia Velha office sharing space with a number of account books that are part of the company\u2019s accounting history.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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6. Covering the World <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The Company\u2019s Trade presence in the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The sixth exhibition section highlights the extended world trade presence of Real Companhia Velha, right from its earliest beginning. Note the map of the World where with a series of drawers, this interactive display unveils the history of the international relations in the four corners of the World that marked the Company\u2019s activity right from the start. This narrative is supported by a large number of stencils presenting the diverse destinations of the wine produced by the Company. On the opposite side, a chronological timeline correlates historical milestones of the company to national and international historical events.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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7. Identity <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The permanent exhibition ends with a section dedicated to the identity and corporate image of Real Companhia Velha. The Company\u2019s graphic identity is highlighted by the interpretation and detailed description of each component of its logo.<\/p>

The objects displayed emphasise the evolution of that commercial identity throughout its history. The last display case presents a number of historic Port bottles produced by the Company that defined its trade identity and its history over the centuries. The Real Companhia Velha instituticional film alongside a selection of photographs from estates in the Douro wine-growing area underline the wine production that marked and shaped this region, revealing the identity of the company nowadays.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Exposi\u00e7\u00e3o PERMANENTE Venha Conhecer-nosExposi\u00e7\u00e3o Permanente O Museu da 1\u00aa Demarca\u00e7\u00e3o d\u00e1 a conhecer atrav\u00e9s da sua exposi\u00e7\u00e3o permanente, uma pequena parte, por\u00e9m muito representativa do…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7453","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/pages\/7453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/comments?post=7453"}],"version-history":[{"count":190,"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/pages\/7453\/revisions"}],"predecessor-version":[{"id":9449,"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/pages\/7453\/revisions\/9449"}],"wp:attachment":[{"href":"https:\/\/rcv-dev.wp.targx.io\/en\/wp-json\/wp\/v2\/media?parent=7453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}